Do Turkish Towels Really Get Softer? Here’s why they do…

Do They?

Yep. The secret Turkish towel lovers know… Turkish towels need a few spins in the wash to release their magic. Softer with age. More absorbent with each wash. Better over time.

Cotton’s Crush on Water

Cotton is hydrophilic—it has a serious love affair with water. Remember when medicine bottles came with cotton stuffed inside to soak up moisture? Same idea.

Fresh Off the Loom

Our pestemals are made from 100% Turkish cotton, tightly woven on dobby looms. During this process, natural oils and waxes from the cotton coat the fibers, it makes the surface almost water-resistant at first.

The Break-In

Because the cotton fibers are tightly spun and and the weave is dense, it starts out strong, resilient, and durable. After the laundry, the fibers relax, the surface polish wears away, and your towel gets softer, fluffier, and way more absorbent. They grow into their personality.

We even made a short video to prove it—watch as a brand-new towel faces off against a “broken-in” one in an absorbency showdown. Spoiler alert: the seasoned towel wins every time.

The Takeaway

Turkish towels really do get better with age. Think of it as a friendship—you just have to spend a little time together before the relationship reaches its full potential.